Tillamook
We consider ourselves lucky to work with a legendary local client that makes incredibly delicious dairy. We’ve helped them evolve their brand look and feel by strategizing how to connect to consumers at a deeper level, shift to become more inspirational and lifestyle-focused, and bring more humanity to their brand.
SAY HELLO TO FROZEN CUSTARD
We helped Tillamook launch frozen custards, and were tasked with creating a way to visually distinguish their custards from their ice creams. We did this by emphasizing the custard’s richer, smoother texture with compelling textural macro views, highlighting the small, pint-sized nature of the product, and accentuating the “for me” moment that comes with giving yourself a deliciously decadent treat.
HOLIDAY HEROES
Paying homage to the unsung heroes of the holiday kitchen, our campaign highlights the Tillamook products that come to the rescue every November and December — butter, vanilla ice cream, and premium cheddar. We tied it all together with graphics inspired by needlepoint and Fair Isle sweaters for a homespun, warm-and-cozy vibe.
TILLAMOOK MAKERS
We found a bigger story to tell beyond the amazing dairy. One that digs into the why of people who put their heart, soul, and future into Tillamook’s offerings — and of those who love the result. The Makers campaign honors those who are behind the scenes at Tillamook “making” every day, and invites those at home to roll up their sleeves and make something delicious.
