Brand Evolution

Stearns & Foster

View Case Study

Figure 8 reel

Sugarbloom Bakery

Identity, Print & Packaging

Disney Junior

Identity

Arhaus

VIDEO

“Every time I’ve worked with Figure 8 Creative, they’ve made each brand more alive. And that directly builds business.”

PATRICE VARNI, CHIEF CUSTOMER OFFICER, ARHAUS

Tempur-Pedic

Flagship stores

Tempur-Pedic

Product launch video

Tempur-Pedic

Holiday campaign

Andrew Morgan

Promotional video

Sixie

TEMPUR-PEDIC

Gridworks

IDENTITY

Arhaus

PRINT & PACKAGING

Roux 44

IDENTITY

Target Baby

Brand Development

“Developing our new name with Figure 8 was a mirror of what Gridworks is all about: Working together to solve problems.”

ROSS PETERSON, MOBILITY MANAGEMENT CONSULTANT & GRIDWORKS OWNER

Pillow Packaging

TEMPUR-PEDIC

Levi’s

VIDEO

Tempur-Pedic

Broadcast advertising

Integrated product launch

Tempur-Pedic

View Case Study

Tempur-ME

IDENTITY

"Figure 8 is strategic and innovative in their thinking and very collaborative in their approach."

Terry Brophey, Vice President of Integrated Marketing, Tempur Sealy International

Arhaus

BRAND MATERIALS

“Figure 8 just gets it. They deliver a range of stellar design solutions that always work.”

Sonny Mediana, Executive Director, Disney ABC Networks Group

about

who we are

Target

Brand development

moodboard

Figure 8 Store

Levi’s

BRAND MATERIALS

Figure 8 branding

Agency marketing

Tempur Sealy

IDENTITY

Figure 8 reel

Motion

Sugarbloom Bakery

Identity, Print & Packaging

To position an inventive new Los Angeles bakery, we added the appeal of design—a modern identity and fresh approach to packaging.

Disney Junior

Identity, Motion

A new identity and consumer experience—positioned clearly within the Disney portfolio—launched a Disney brand targeted toward younger audiences. A playful, animated short captured the joy.

Arhaus

Motion

We maximized media options for Arhaus—a beloved regional brand growing into a national contender—through a behind-the-scenes, photo-shoot video that appeared in digital ads.

Tempur-Pedic

Environments

We transformed mattress shopping for the better through the first Tempur-Pedic retail stores—consumer-centric spaces developed in partnership with Dash Design and created to connect people and product in a comfortable, inviting way.

Tempur-Pedic

Motion

We introduced the innovative design of two updated mattress collections through bold graphics that brought product features to the screen.

Tempur-Pedic

Motion

We brought holiday cheer, illustration and color to Tempur-Pedic flagship stores via animated shorts that played on loop near the cashwrap. Tempur-Pedic also ran the videos on their website and in social media.

Andrew Morgan

Motion

We introduced and established a new co-branded décor and textile collection at Tempur-Pedic flagship stores through a video built from print advertising that we created—along with the identity, palette, packaging and signage.

Sixie

Identity

Now trademarked (and used on everything from advertising to product), our six-dot icon was originally developed for use in store signage, to visually compare the feel of Tempur-Pedic mattresses.

Gridworks

Identity

We named it, we branded it, and we reflected the precise focus of this Portland consultancy that specializes in building transportation systems that lead to healthy communities.

Arhaus

Print & Packaging

To build a national presence for Arhaus, we developed a print campaign that highlighted their eclectic product and unique style sensibility. Elevating the photo direction, styling, layout, and copy throughout transformed the brand's look and feel. A new credit card brought the identity front and center.

Roux 44

Identity

We helped launch a Portland-based lifestyle site by developing and establishing a handcrafted identity that reflects the city's artisanal food movement.

Target Baby

Identity

We branded Target Baby as a destination store-within-a-store by leveraging the parent brand logo, developing a complementary color palette, and creating a brand-enhancing editorial tone. Our work appeared on everything from packaging to store displays to target.com.

Pillow Packaging

Print & Packaging

Premium, die-cut boxes communicating the features and benefits of Tempur-Pedic pillows differentiate them on store shelves and encourage consumers to look and feel.

Levi’s

Motion

We showed the product in action on levis.com and in digital advertising, featuring jeans as the original—and totally individual—performance wear.

Tempur-Pedic

Motion

The unscripted voices of Tempur-Pedic owners bring real-world authority to our national television spots—raising brand awareness, increasing sales, and driving traffic.

Tempur-ME

Identity

Naming, identity, brand guidelines—we developed options and defined parameters to help create Tempur-Pedic's exclusive membership program.

Arhaus

We transformed the look and feel of Cleveland-based Arhaus—and supported its growth nationwide—through creative development of a national print campaign as well as digital ads leveraging behind-the-scenes video.

Target

Print & Packaging

The innovative success of ClearRx for Target began when the products were intelligently developed, positioned, and brought to market through identities and campaigns that enhanced the Target brand itself.

Levi’s

High-level brand work, including creative exploration and development for digital and print, helped develop—and still influences—the contemporary look and feel of this iconic brand.

Figure 8 branding

Print & Packaging

Creating ways to communicate our expertise and aesthetic to clients, collaborators and friends has taken a number of shapes (especially 8) over the years.

Tempur Sealy

Identity

After their 2013 merger, we united two of the mattress world's biggest names under one identity by combining their complementary colors with modern type and a graphic twist.