Tempur-Pedic
We reinvented the world’s most innovative mattress brand by creating a premium, modern look-and-feel at every communication point — broadcast, print, direct, retail, and to-the-trade — as well as on the product itself. As a result, Tempur-Pedic became indisputable global leaders in an industry fraught with copycat competitors. It’s a good thing we consider imitation a form of flattery.
A NEW LOOK AND FEEL
When Tempur-Pedic mattresses were redesigned and reintroduced, we were involved from the start. Our design system uses color-coding to differentiate the brand’s collections and evokes its Scandinavian roots with a modern and premium feel. Revitalizing the product design and supporting it with clear, multichannel consumer messages created powerful, consistent communication and positive business results.
BRAND. NEW.
We developed everything from invitation to destination as part of the new product launch at Tempur-Pedic’s most important trade show. Bold visuals reinforced the colors and textures of the new product collections and created a suite of stylish giveaways.
ENGAGING PASSION. BUILDING LOVE.
The unscripted voices of Tempur-Pedic owners bring real-world authority to our national television spots — raisingbrand awareness, increasing sales, and building brand love.
360º CREATIVE DIRECTION
Broadcast, print, digital, direct mail, collateral and in-store — we met the consumer at multiple touch-points to communicate a singular message of innovation, comfort, and the benefits of transformative sleep.
