Tosi / Pyrex Collaboration
We created a bold and spirited visual style that celebrates the unique partnership of two esteemed icons of the baking world. United with Christina Tosi, the founder and creative force behind the wildly popular Milk Bar bakery chain, Pyrex invigorates their brand with unexpected delight and youthful energy, connecting with an audience that might not know them.
PLAYFUL, SUGAR-COATED, JOY-INDUCING FUN
The visual language we developed delights with bright pops of color and playful energy, creating a dynamic vibe that feels authentically Tosi. We photographed the limited edition storage product with plenty of attitude, cheerful props, and Tosi’s vivacious spirit. And yes, lots of sprinkles.
“GOOD BAKING VIBES” SIZZLE REEL
Our teaser for the campaign and product launch, the sizzle reel combined exclusive social content and B-roll from the product shoot, using Tosi’s charm to engage a new audience for Pyrex.