Stearns & Foster
We revitalized the look-and-feel of this 175-year-old American brand by introducing relevance and a sense of continued innovation to its refined heritage. Our brand refresh developed a narrative based on quality craftsmanship, creating an enduring bond with modern connoisseurs who aspire to have exceptional quality, luxurious comfort, and restorative sleep.
MODERN MEETS TRADITIONAL
We created a visual language that conveys richness of experience through tone and style. To connect with a modern consumer, we stripped the brand mark of ornamentation and created a flexible identity system. The photography balances classical elements with warm and inviting modern details to create the look of a finely crafted refuge.
ELEVATING THE PRODUCT LINE
As trusted partners for the brand, we were able to inform and influence many of the finely crafted details of the product— labels hand-signed by master craftsman, luggage strap-style grips, embroidery — all to reinforce the Stearns & Foster legacy of exceptional quality and indulgent comfort.
BRINGING THE BRAND TO LIFE THROUGH VIDEO
Intimate, reflective, transitional moments show the relentless attention to detail that goes into every Stearns & Foster mattress. We created this visual richness in the brand’s lifestyle imagery by blending modern sensibilities with heritage charm, using styling, props, lighting, and locations.
CONNECTING WITH DISCERNING CONNOISSEURS
We know our audience likes to reward themselves, so we make sure they know that an indulgent eight hours is the ultimate luxury.
CREATING THE STEARNS & FOSTER RETAIL EXPERIENCE
Tactile details and luxurious materials in Stearns & Foster’s Las Vegas design showroom invite retailers to experience the brand and show them how to communicate it to their customers.