Corelle
How to make an established brand relevant to younger consumers? Serve it up as a fresh way to express personal style. After devising a foundational brand framework, we created an aspirational visual language that celebrates Corelle’s unique product range through a modern lens — an emotional connection to the brand through engaging moments that nod to the richness of every day.
EVOLVING A CLASSIC
The goal of our refreshed visual language was to create a flexible system that enhances the unique patterns of Corelle’s products. Our solution: Simplify and complement. To modernize the logo, we gave it clean lines and some breathing room.
PRETTY. GENIUS.
Renowned for its durability since 1970, Corelle also offers smart and stylish designs that complement the lifestyle of a new generation. Corelle has style for life. And we think that’s pretty genius.
YOUR TABLE, YOUR STYLE
We created seasonal stories for all direct channels, along with a robust photo library that offers solutions and inspiration for beautiful tabletops for every day and every occasion.
