NEW PRODUCT COMPLETES THE PICTURE
Revitalizing the product design and supporting it with a clear, multichannel consumer message created powerful, consistent communication and positive business results.
FLAGSHIP DESIGN & IN-STORE MARKETING
Collaboration with architectural partners integrated our brand vision into Tempur-Pedic flagship stores. Our packaging is hero in wall displays called out by branded signage.
“Figure 8 is strategic and innovative in their thinking and very collaborative in their approach.”
Terry Brophey, Vice President of Integrated Marketing, Tempur Sealy International
MODERNIZING THE IDENTITY
We defined the look and feel with a brand style guide that developed a narrative, then followed up with a product introduction and awareness-building ad campaign—a relaunch that brought Stearns & Foster back to relevance.
Crafting the look and feel
We directed the photography to create the look of a finely crafted refuge.
Contemporary colors and luxurious materials updated the pedigreed identity, look and feel of Stearns & Foster.
MATERIALS MAKE THE MESSAGE
As trusted partners for the brand, we were able to inform and influence many of the finely crafted details of the product—hand-signed labels, luggage strap-style grips, embroidery—all to reinforce the Stearns & Foster legacy.