Project Category: Environments

Tempur-Pedic

NEW PRODUCT COMPLETES THE PICTURE

Revitalizing the product design and supporting it with a clear, multichannel consumer message created powerful, consistent communication and positive business results.

FLAGSHIP DESIGN & IN-STORE MARKETING

Collaboration with architectural partners integrated our brand vision into Tempur-Pedic flagship stores. Our packaging is hero in wall displays called out by branded signage.

“Figure 8 is strategic and innovative in their thinking and very collaborative in their approach.”

Terry Brophey, Vice President of Integrated Marketing, Tempur Sealy International

Stearns & Foster

MODERNIZING THE IDENTITY

We defined the look and feel with a brand style guide that developed a narrative, then followed up with a product introduction and awareness-building ad campaign—a relaunch that brought Stearns & Foster back to relevance. 


 


ART DIRECTION

Crafting the look and feel

We directed the photography to create the look of a finely crafted refuge.
Contemporary colors and luxurious materials updated the pedigreed identity, look and feel of Stearns & Foster.

 

 

 

 

MATERIALS MAKE THE MESSAGE

As trusted partners for the brand, we were able to inform and influence many of the finely crafted details of the product—hand-signed labels, luggage strap-style grips, embroidery—all to reinforce the Stearns & Foster legacy.