MODERNIZING THE IDENTITY
We defined the look and feel with a brand style guide that developed a narrative, then followed up with a product introduction and awareness-building ad campaign—a relaunch that brought Stearns & Foster back to relevance.
Crafting the look and feel
We directed the photography to create the look of a finely crafted refuge.
Contemporary colors and luxurious materials updated the pedigreed identity, look and feel of Stearns & Foster.
MATERIALS MAKE THE MESSAGE
As trusted partners for the brand, we were able to inform and influence many of the finely crafted details of the product—hand-signed labels, luggage strap-style grips, embroidery—all to reinforce the Stearns & Foster legacy.